Will It Blend?

So I woke up this morning with a craving for a Rogue Flamingo smoothie. Midway through the smoothie-making, my blender dies on me. I find myself surfing the web looking for another when I stumble upon Blendtec. These blenders are BADASS. The marketing campaign is RIDICULOUS. The CEO of Blendtec blends EVERYTHING (barbie dolls, IPODs, marbles, rake handles, a crowbaretc) in one of their high-tech blenders. It sounds lame but it’s so oddly addictive to watch.

What intrigues me the most is the fact that these videos have racked up more than 3 million page views. Not bad for a marketing campaign that clearly didn’t cost too much to execute.

More videos can be found at WillItBlend.Com

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