Converse is celebrating a century of its existence with an ad campaign, “My Drive Thru“, that’s currently assaulting major cities, featuring an array of hip artists in standoffish poses – 3/17 of whom, Santogold and Ben Goldwasser and Andrew VanWyngarden of MGMT, are Wes alums.
The campaign is spearheaded by Pharrell Williams (N.E.R.D.), Santogold, and Julian Casablancas (The Strokes), who apparently bonded over their love of Chuck Taylors to pump out a thumping original collaborative track, “My Drive Thru”, best described by Converse as “Three Artists. One Song.“, which has been available for free download at the Converse website for the past month.
If you’re gonna call this selling out, it looks/sounds pretty good.
[edit 7/10, 1 pm]
Here’s the music video: