I’m sure most of the people reading this remember the big admission packet from Wes, including the two reply forms with “YES” and “NO” at the top, the latter of which promised further questioning from the powers that be. Apparently, goodwill is no longer enough to get colleges–or any company, for that matter–sufficient responses. An article in Sunday’s Courant reports on the strategies these schools/companies are using to attempt to get consumers to reply to their surveys–namely, providing financial incentives. Turns out one of our in-state peers has followed suit:
Admissions officers at Connecticut College have taken that idea further. They’re reaching out to 137 recent applicants who were accepted to the school but were accepted to the school but chose to attend another college. For completing the phone survey, they will receive a $75 Amazon gift certificate….They’re aiming for a response of 40 to 50 percent.
Patricia Carey, vice president for college relations at Connecticut College, said plenty of other scools are trying to get a better sense of why students choose one school over another. She figures the amount of surveying is significantly more than what liberal arts colleges were doing 10 to 15 years ago.
Considering how fierce the competition is for top students (remember Jordan Goldman? Julianna Bentes? Mig Pensoneau? Ralph Figueroa?), I suppose it makes sense that schools are looking for any edge they can get, and who better to ask than those who sought greener pastures?
Hartford Courant: Those Consumer Surveys Can Be Valuable