Jordan Goldman ’04, the co-editor of “The Students’ Guide to Colleges” (which he started as a Wes freshman), has hit it big with Unigo.com, a free, student-generated guide to North American colleges for prospective students which is starting to give the likes of Princeton Review and U.S. News a run for their money.
He and his apparently very profitable start-up site are featured in this weekend’s NY Times Magazine, the College Issue:
Broke young college graduates with ideas for awesome new Web sites are about as thick on the ground as pigeons in New York City, but Jordan Goldman has a talent for getting noticed. Born and raised in Staten Island, he graduated from Wesleyan in 2004, spent two post-grad years in England and, upon his return to his native city, lived in 16 different sublets in the next two years. His own parents referred to him as the Wandering Jew. “I was ordering Chinese lunch specials and dividing them into three,” he remembered recently, “and that was my food for days. My mom thought I was nuts. She kept saying, ‘Get a job,’ and I’d say, ‘No, Ma, I have this idea.’ ”
…“For so long, the colleges have been able to have this stranglehold on the P.R. image of their school,” Goldman said recently in his office, decorated boy-workaholic-style with nothing but an open box of Frosted Flakes and a toy robotic dinosaur. “It’s just harder to look at them as the main source of information. If you’re a college student, you are as much of an expert on being a student at that college as anyone.”
Check out the site, it just might be a game-changer in the college process industry.
NY Times: The Tell-All Campus Tour