Ed Thorndike ’89 and Karen Kaffen-Polascik, the entrepreneurs behind Weswings and Red & Black, have launched their latest venture: esleyanway.com, the “unofficial marketplace for everything Wesleyan”:
In esleyanway, you will find all kinds of products created by people associated with Wesleyan. In addition to books, apparel and DVDs, there are downloads and links of mp3s and videos. Many of them free. You can search the site by class year as well as by catagory.
We created esleyanway to help members of the Wesleyan community promote what they have created. While current licensing agreements limit the number of “Wesgear” items, we will be offering plenty of alternative items from local businesses, student groups and alumni.
So this is Amazon for Wesproducts, taking the branding of Wesleyan a pretty significant step up.
So far they’ve got all the obvious bases covered – among the available products are Weswings and Red & Black t-shirts, MGMT and Dar Williams CDs, Joss Whedon and Michael Bay DVDs, and books by Michael Roth and Mary Roach.
There’s also more random stuff like Brunami martial arts fight gear, from Brian Lichtenstein ’84.
The site’s layout could use some work, but it’s impressive that enough Wes-associated products exist to allow this venture – I doubt Amherst or Vassar could match this kind of merchandising.