“Wesleyan Blouse”: an actual product

Hay grlz. If the garments pictured below look like something from your ensemble, know that You Are Wesleyan.

wesleyan blouse french

wesleyan blouse

At least according to ModCloth, a “mod retro indie/vintage” online clothing store which is marketing the pink one as “Wesleyan Blouse in French Class“, and the green one as “Wesleyan Blouse in History Class“.

Um. Talk about niche marketing. This is the site’s description:

We think the educated ladies of Connecticut’s Wesleyan University would love to wear this ivy green/rose pink, vintage-inspired blouse! This asymmetrical top from Dainty June features a rainbow of over-sized buttons running down the front, a unique roll over collar with a notch accent, and cute cuffed sleeves. Match with a pencil skirt and oxfords for a look that will have cute study buddies following you around campus!

Cute!! The only semi-plausible reason I could think of why this exists was that some earnest Wes alum works for this company and wanted to shout this place out. But no Wesleyan graduate would be so devoid of irony as to write the above paragraph.

Anyway, I’m not sure what makes these clothes particularly suited to Wesleyan’s educated ladies. Is a Mad-Men-inspired ModCloth designer making an oblique reference to Matthew Weiner‘s alma mater? Is our character once again being confused with Wellesley‘s?

Especially in light of our recent collective identity crisis, I am really confused about what sort of image we project. Clearly Wesleyan has been presented as relatively fashion-forward in the recent past, but what is this?

Each blouse goes for $79.99. Are any of you educated Wesleyan ladies ironic enough/lacking enough in irony to wear one to history class? French class? Finishing school?

13 thoughts on ““Wesleyan Blouse”: an actual product

  1. anon

    I doubt they mean wellesley, because they put connecticut. also the whole “study buddies chasing you around campus” wouldn’t make that much sense at an all girl’s school

  2. anon

    I doubt they mean wellesley, because they put connecticut. also the whole “study buddies chasing you around campus” wouldn’t make that much sense at an all girl’s school

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