TL:DR -> go Here, go to bottom, select all, opt out. Peter Frank Makes Bank.
Today, I was browsing the internet, looking for an article of clothing to buy myself for my birthday. I visited two websites of people that make clothes. Shortly thereafter, I visited the ACB. I noticed, to my surprise, that the banner ad was for one of the brands I had just visited.
Clicking through to a stupid argument about israel, I noticed that the banner ad had changed to another of the brands I had visited. Both are fairly obscure and do not have large enough advertising budgets to buy blanket banner ads. Poking around in the ACB’s HTML-cave, I found out they use both google analytics and Quantcast. Essentially, they track you around the internet and extrapolate harmless data from you. Like whether you’re black, how old you are, whether you attend college, how much money you make and what brands of clothing you like.
Quantcast is unique in that they essentially tell you the aggregate data they’ve gathered from a site. I recommend going here and taking a good long look at this. http://www.quantcast.com/collegeacb.com
Not that we should be especially freaked out by such things – this is, after all, what pays for the internet – but I guess I just felt a little violated having my recent browsing habits thrown back into my face so brazenly. A few of the more responsible advertisers, including both Google and Quantcast, offer a way for you to opt-out of them collecting information on you. (ironically, this comes in the form of a cookie)
Visiting this site will tell you how many companies are gathering data about your browsing habits and allow you to opt-out of them. (at least if/until you clear your cookies at which point you will have to visit and opt out of all of them again.)
Again, I’m not sure why I care about this, but i feel like someone’s been looking up my skirt or something.
EDIT: an astute reader has corrected me. The actual advertising provider does not offer an opportunity to opt-out of their rapeyness. Suggest installation of AdBlock Plus and verification that *.reduxmedia.com/* is on the blacklist. Nevertheless, the analytics thing is creepy enough.