MGMT Debut Infomercial for New Album

Nowadays when you can find almost any new release for free on teh Interwebs, it’s no surprise that musicians are looking for new ways to draw listeners to physical copies of their albums. The resurgence of vinyl is helping artists in this respect, but now MGMT has new ideas for how to boost CD sales: a 32-page booklet, free “custom metal” coin, and a hidden scratch-off cover! They announce the exciting packaging in a mock infomercial:

Moral of the story: buy the CD if you like the Nintendo-inspired cover art but only want to appreciate it until you get curious about what’s underneath. Also, did you know that their web site prominently features a live video feed of the ocean?

[Via Flavorwire]