Commenter klfajhsdfasdf, whose pseudonym looks suspiciously like an elbow being dragged across a keyboard, is annoyed that Wesleying bloggers write about MGMT too much. So here’s a post about Das Racist, another alumni band that has recently been billed as the next hot thing from Brooklyn.
I did a thorough eye-roll when I saw this publicity email in the Wesleying inbox today:
My name is Leo and am currently interning for MTV Iggy. In short, MTV Iggy is a new, cutting-edge MTV brand focused on breakthrough music and pop-culture around the globe.
Recently we did a spotlight on Das Racist, the WEED EDGE/HARE KRISHNA HARD CORE/ART RAP/FREAK FOLK music trio based in Brooklyn, NY. Some of this content includes, but is not limited to:
– Two never-before heard tracks
– A comic of us explaining the group to our mom
– and some more fun stuff
Kudos for trying to woo avid readers of the Pitchfork.com, MTV Iggy! Good luck monetizing internet onlookers with an ironic sensibility.
I do have to compliment them for doing their research and seeing that the student blog from the band’s alma mater is a potentially rich source for publicity. But do they really have to SHOUT those dubious genres at us? I also highly doubt that they all have the same mom. That said, their comic was kinda funny.
Speaking of hipsters on the internet, Pitchfork recently ran a short review of the last 20 minutes of a Das Racist set that a SXSW reviewer “was forced to suffer through.” She mentioned that they changed around the lyrics of “Combination Pizza Hut and Taco Bell” to “reference Baskin-Robbins/Dunkin’ Donuts, FedEx/Kinko’s, and ‘It was the best of times, it was the worst of times.'” Even she had to admit it was kind of funny.