Take a good look at that image to the left. If you’re into girls, you probably already have. But now actually read what their butts say. No, you’re not crazy: they say “Double Down,” as in the relatively new new breadless sandwich from KFC.
The KFC newsroom says (emphasis mine):
Via the creative on-clothing ad campaign, the chicken chain will recruit college co-eds to serve as “human billboards.” On select college campuses, female undergraduates will sport KFC Double Down branded sweat pants to encourage students to try the unique bun-less sandwich.
KFC launched the initiative this week in Louisville, Ky., where brand ambassadors sporting the one-of-a-kind Double Down clothing attracted fellow students across campus with KFC gift certificates. Female students interested in becoming ambassadors at their schools may contact KFC on the company’s Facebook page (www.facebook.com/kfc). KFC will select students at three additional campuses and outfit them with the customized sweat pants, KFC gift checks to distribute and a $500 stipend for their involvement.
Can some girls here please apply? That would be the ultimate irony – PETA’s Most Vegetarian Friendly School blatantly advertising one of the biggest offenders.
Also, how does this help devalue buns at all?
I’ve tried it, and it’s been appropriately described as quite the “double downer.” But if you’re interested, learn more about the (supposedly) 540 calorie wonder and the advertising campaign here.