Tag Archives: advertising

EVENT
Campaign Finance, Political Communication, and the 2012 Elections

From Matt Motta ’13:

With the support of the Knight Foundation, CSPL, Baldwin University Lectures, and the Government Department, the Wesleyan Media Project will be bringing several prominent scholars and national media representatives to Wesleyan’s campus for an election conference on Nov 30 (details here).

Please RSVP to Laura Baum (lbaum(at)wesleyan(dot)edu).

If you can’t make it in person, the day’s events will be live webcast from 9am to 4:30pm (link will be available on the Project website). We will also be tweeting and you can send questions to us @wesmediaproject or through hashtag #WesElectionConf.

Date: Friday, November 30
Time: Panels throughout the day, 9:00 AM – 4:30 PM
Place: Usdan 108

EVENT
TypeClub Info Session

From Carlos Sanchez ’14:

If you’ve ever projectile vomited on the Usdan events board or broken down in tears at the unsavory sight of Comic Sans, you’re not alone. Come find solace in your like-minded peers at the very first meeting for TypeClub, Wesleyan’s first design cooperative and quasi-advertising firm for campus organizations and events.

We’re looking to recruit graphic designers, illustrators, visual artists, design thinkers and anyone interested in the following:

  • Branding
  • Poster and Logo Design
  • The Business Side of Advertising/Marketing
  • DIY Urban Design
  • Design Tutorials

If this sounds like you, come to Zilkha 202 (Upstairs) this Saturday and participate in the club’s collaborative development!
Questions and queries? Shoot us an email at westypeclub[at]gmail[dot]com.

Want us to brand your organization or design the poster for your next event? Stay tuned, homies. More news coming soon.

DATE: February 11th (this Saturday!)
TIME: 4:30 PM
PLACE: Zilkha 202

Double Down Dirty

KFC Double Down CampaignTake a good look at that image to the left.  If you’re into girls, you probably already have.  But now actually read what their butts say.  No, you’re not crazy: they say “Double Down,” as in the relatively new new breadless sandwich from KFC.

The KFC newsroom says (emphasis mine):

Via the creative on-clothing ad campaign, the chicken chain will recruit college co-eds to serve as “human billboards.” On select college campuses, female undergraduates will sport KFC Double Down branded sweat pants to encourage students to try the unique bun-less sandwich.

KFC launched the initiative this week in Louisville, Ky., where brand ambassadors sporting the one-of-a-kind Double Down clothing attracted fellow students across campus with KFC gift certificates. Female students interested in becoming ambassadors at their schools may contact KFC on the company’s Facebook page (www.facebook.com/kfc). KFC will select students at three additional campuses and outfit them with the customized sweat pants, KFC gift checks to distribute and a $500 stipend for their involvement.

Can some girls here please apply?  That would be the ultimate irony – PETA’s Most Vegetarian Friendly School blatantly advertising one of the biggest offenders.

Also, how does this help devalue buns at all?

I’ve tried it, and it’s been appropriately described as quite the “double downer.”  But if you’re interested, learn more about the (supposedly) 540 calorie wonder and the advertising campaign here.

MUSIC
Wesleyan in Converse’s Drive Thru

Left to right: Julian Casablancas (The Strokes), Santogold, and Pharrell Williams

Converse is celebrating a century of its existence with an ad campaign, “My Drive Thru“, that’s currently assaulting major cities, featuring an array of hip artists in standoffish poses – 3/17 of whom, Santogold and Ben Goldwasser and Andrew VanWyngarden of MGMT, are Wes alums.

Left to right: Ben Goldwasser (MGMT), James Rushent (Does It Offend You, Yeah?), and YACHT

Left to right: Eleanor Friedberger (Fiery Furnaces), Sophie (Care Bears on Fire), and Andrew VanWyngarden (MGMT)

The campaign is spearheaded by Pharrell Williams (N.E.R.D.), Santogold, and Julian Casablancas (The Strokes), who apparently bonded over their love of Chuck Taylors to pump out a thumping original collaborative track, “My Drive Thru”, best described by Converse as “Three Artists. One Song.“, which has been available for free download at the Converse website for the past month.

If you’re gonna call this selling out, it looks/sounds pretty good.

[edit 7/10, 1 pm]
Here’s the music video:

From Sophista-Funk.

Links:
Converse – My Drive Thru (for info)
Converse – Connectivity (to listen/download track)

OMG! It’s (EDIT: NOT) the Apple iSalesRep!

EDIT, by Brian: Ok guys; I’ve been had. Where are the hidden cameras? As a result, it appears the series of pictures which follows this text is misleading. Justin D responds:

> Your recent post on Wesleying is more than a bit misleading. I am not
> yet officially employed by Apple (and technically, won’t be for the
> foreseeable future) and, as such, I am receiving no compensation of
> any kind for spreading the news about the most revolutionary mobile
> device ever created (mm, mm, good: iPhone). I’d like it if you would
> clearly state, as an addendum to your post, that there is no conflict
> of interest in this situation?and do so as soon as possible.

Definitely. Sounds like there is no conflict of interest in this situation, I was wrong, and that was weak.

Mr. T, your verdict?

True that, Mr. T. This article was written without enough info, not enough fact checking, and once, in the late 1980s, this article smoked but did not inhale. Brian’s current credibility: down the shitter. Justin’s current cred: top notch.

Just for Brian’s criminal record: a series of images that will probably be deleted soon (note to self: save sweet dramatic word enlargement graphic)

http://wesleying.blogspot.com/2007/06/omg-its-apple-iphone.html

http://www.apple.com/education/campusreps/



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