Two weeks before school started, the Wesleyan Athletics Department came out with a redesign of the athletics mark that attracted quite some attention online, from the funny;
to the weird;
and to the envelope-pushers…
This development continues a controversy ignited last year by the spontaneous rebranding adopted by the administration, which brought a redesign of the website and a completely new visual style guide that included, most infamously, a new logo that later got scrapped (highly recommend checking those links out before continuing if you weren’t here last year).
The press release about the new athletics mark states:
