Two weeks before school started, the Wesleyan Athletics Department came out with a redesign of the athletics mark that attracted quite some attention online, from the funny;
to the weird;
and to the envelope-pushers…
This development continues a controversy ignited last year by the spontaneous rebranding adopted by the administration, which brought a redesign of the website and a completely new visual style guide that included, most infamously, a new logo that later got scrapped (highly recommend checking those links out before continuing if you weren’t here last year).
The press release about the new athletics mark states:
Today is the last day to vote for Wesleyan’s new
Remember when the university revealed its new corporate-y “visual identity” in the fall? Remember how angry we were, students and alumni alike, not only about the quality and presumed cost of the redesign, but that the community as a whole had been left in the dark regarding the decision-making process? Remember how the outcry succeeded in causing the administration to reverse the decision (though while perhaps skirting around the larger issues at stake)?
Now is the time to use our voices. And vote. And prove to the higher-ups that we care too much about this school to let them make secret decisions about Wesleyan that will affect future generations.
Vote with the link.
For five days we fought. For five days we did not let go. To that logo we threw every meme they had. With every drop of spit in their bodies we shouted at the top of their lungs, not for a second pulling away from the mission at hand. And on the sixth day Roth declared it no more. No more would the logo loom strange over us. Our old friend the “W” reinstated once again.
SO LET THE FESTIVITIES BEGIN! Let the second wave of memes spread across the land. The message has indeed been received, and with it we remember the power of our voices. We mustn’t stop now though.
Please remember that $1 million was still spent on this redesign. Even though the logo is being reverted back it doesn’t mean there are issues still on this campus that the $1M would have much better served. Don’t let this little victory distract from the greater issues that loom large over our experience here both as current students and soon to be alums.
In exciting news, however, Roth, in his all school email announcing the retirement of the “new” logo, stated the administration anticipates opening up the process to accept student designs. This is incredibly exciting news, and as stated in our article that came out yesterday, may actually cause the new design to be an accurate representation of the way we as students feel about our school.
Find out more about the ongoing progress here.
Before I start I’d like to note that this article contains information about the redesign mixed with my own personal opinion all in one beautiful logo stew. If you’d like to read an article that keeps opinion at bay I recommend you check out this article from our friends over at the Argus first.
So Wesleyan got a new logo. You’ve probably heard about it. You probably also saw the all-school email President Michael Roth sent out where he described the redesign as, “Putting forward Wesleyan’s best self.” Needless to say, there weren’t many around who would agree it achieved that goal.
This redesign is so big there’s no clear place to start. So maybe we can start by noting how Roth told the school in the state of the school address that he doesn’t consider it a logo.