Two weeks before school started, the Wesleyan Athletics Department came out with a redesign of the athletics mark that attracted quite some attention online, from the funny;
to the weird;
and to the envelope-pushers…
This development continues a controversy ignited last year by the spontaneous rebranding adopted by the administration, which brought a redesign of the website and a completely new visual style guide that included, most infamously, a new logo that later got scrapped (highly recommend checking those links out before continuing if you weren’t here last year).
The press release about the new athletics mark states:
Today is the last day to vote for Wesleyan’s new
Remember when the university revealed its new corporate-y “visual identity” in the fall? Remember how angry we were, students and alumni alike, not only about the quality and presumed cost of the redesign, but that the community as a whole had been left in the dark regarding the decision-making process? Remember how the outcry succeeded in causing the administration to reverse the decision (though while perhaps skirting around the larger issues at stake)?
Now is the time to use our voices. And vote. And prove to the higher-ups that we care too much about this school to let them make secret decisions about Wesleyan that will affect future generations.
Vote with the link.
Before I start I’d like to note that this article contains information about the redesign mixed with my own personal opinion all in one beautiful logo stew. If you’d like to read an article that keeps opinion at bay I recommend you check out this article from our friends over at the Argus first.
So Wesleyan got a new logo. You’ve probably heard about it. You probably also saw the all-school email President Michael Roth sent out where he described the redesign as, “Putting forward Wesleyan’s best self.” Needless to say, there weren’t many around who would agree it achieved that goal.
This redesign is so big there’s no clear place to start. So maybe we can start by noting how Roth told the school in the state of the school address that he doesn’t consider it a logo.