Two weeks before school started, the Wesleyan Athletics Department came out with a redesign of the athletics mark that attracted quite some attention online, from the funny;
to the weird;
and to the envelope-pushers…
This development continues a controversy ignited last year by the spontaneous rebranding adopted by the administration, which brought a redesign of the website and a completely new visual style guide that included, most infamously, a new logo that later got scrapped (highly recommend checking those links out before continuing if you weren’t here last year).
The press release about the new athletics mark states:
Before I start I’d like to note that this article contains information about the redesign mixed with my own personal opinion all in one beautiful logo stew. If you’d like to read an article that keeps opinion at bay I recommend you check out this article from our friends over at the Argus first.
So Wesleyan got a new logo. You’ve probably heard about it. You probably also saw the all-school email President Michael Roth sent out where he described the redesign as, “Putting forward Wesleyan’s best self.” Needless to say, there weren’t many around who would agree it achieved that goal.
This redesign is so big there’s no clear place to start. So maybe we can start by noting how Roth told the school in the state of the school address that he doesn’t consider it a logo.
“So where are these secular pagan spring ritual eggs”
This is part of our series of Wesleyingiversary interviews. You can find the rest here.
It’s been quite a time since we got a facelift. Way back in the Winter of 2013, Wesleying got a handy dandy WordPress redesign. The architect was none other than ehc, who apparently does not remember doing this event post about PSafe and voyeurism. Three years later, we are desperately looking to resubscribe to internet beauty standards (click the link and CODE FOR US PLEASE WE WILL LOVE YOU FOREVER AND INTERVIEW YOU MAYBE FOR OUR 20TH ANNIVERSARY IDK YET I WILL BE 30 THEN).
I talked to ehc and he made me call the Wesleying hotline.