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Procrastination Destination: ASMR Unboxing Videos

asmr

Autonomous sensory meridian response, or ASMR, is a thing you’ve probably heard of. There have been internet communities devoted to the phenomenon for some time now. It all supposedly started with an internet forum founded in 2007 called “Weird sensation feels good.” Searching ‘ASMR’ on YouTube now produces more than 7 million results, and the term is now widespread in the meme vernacular. These videos typically consist of an ‘ASMRtist’ speaking softly into an ultra-sensitive microphone and generating other sounds from crinkling paper, tapping their nails, painting, you name it. And this is supposed to give you the tinglies.

Now, I didn’t want to do a Procrastination Destination post on ASMR writ large. That would be much too stale. Instead, I have decided to focus on a subgenre of ASMR videos that was founded at the intersection of another popular and inexplicable YouTube genre: Unboxing videos.

The genre has been around just a tad longer than ASMR videos. According to the Unboxing wiki, the first incarnation of the modern unboxing video was this one of a guy unboxing a Nokia E61, uploaded to YouTube in 2006. The gist of the genre: people open up shit that they buy and record their reactions.

Now, as with many intersections, the genesis of the ASMR unboxing subgenre is unclear. But, as you will see, it is heavily populated. Here are some vids, for your procrastination: