Two weeks before school started, the Wesleyan Athletics Department came out with a redesign of the athletics mark that attracted quite some attention online, from the funny;
to the weird;
and to the envelope-pushers…
This development continues a controversy ignited last year by the spontaneous rebranding adopted by the administration, which brought a redesign of the website and a completely new visual style guide that included, most infamously, a new logo that later got scrapped (highly recommend checking those links out before continuing if you weren’t here last year).
The press release about the new athletics mark states:
So, a while back (some of you may remember), disaster struck over at NYU. An innocent, unimportant email from the Bursar’s Office glitched into an auto-reply-all email that suddenly became a galloping firestorm of boredom, anxiety, horse-duck hypotheticals, and utter hilarity. (Incidentally, the news of the reply-all horror terrorizing New York quickly launched a similar tragedy on the Wesleying listserve.)
We at Wesleyan never suspected that this could happen to us. We were safe. How little we knew.
Several days ago, the Athletics Department at Wesleyan sent a holiday greetings email slash donation request email to a massive listserve of Wesleyan Athletics alumni, which was horrifying enough on its own (you can read it here).
Like at NYU, the first few replies were innocent:
Ditto, Mike. And thanks for given me the opportunity to rag my urologist, a Williams grad, about the Little Three Football title. Never been so eager for a visit my urologist!
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